How does the email link-tracking mechanism work? Now we can move on to the technical details. Be careful with tracking such links, though – more on that below. Adding a direct link you’re making it as easy for them as possible. So some of your prospects will have to copy the address and paste it in their browser to get to your website. You can also just give your website’s address, and some email clients will display it as a clickable link, but not all of them. Adding a link in the signature is not a sign of aggressive sale attempt, but a sign of common courtesy. It’s important to allow your prospects to check you out as easily as possible. Rule #4 Put a link to your website in the signature So do a double check before you hit send, because a link that doesn’t work may affect your credibility as a sender. That may sound trivial, but removing the last letter from your link address or pasting a hyperlink with space at the beginning is easier and more common than you may think. So if you give your prospects a link to your site and expect they will go there and simply buy what you’re selling, you may be sorely disappointed with the results of your cold email campaign.įor more on that topic, see this post: What Shouldn’t We Expect from Our Cold Email Addressees? > Rule #3 Make sure the link works before you send the email I’ve written this about a dozen times on this blog so far, but I’m going to write it again just to make sure we all keep it in our minds:Ĭold email is not about selling, it’s about starting a valuable business relation (which may, but doesn’t have to, result in a sale). It’s not enough anymore to write a great pitch and put in a link to your website to get a new customer just like that. Start free trial Rule #2 Don’t expect a link to sell for you Which link do you want them to click on? And why should they even click on anything? If you decide to put in a link, make sure it leads to a place from where they can take a next step – contact you back, find more useful information on your company, etc. If you add a link in every sentence, the recipient of your email will not be able to decide what you want from them. Rule #1 Don’t put too many links in one email They derive from logical and structural cold email assumptions and from our respect for the addressee. And those do not derive from technical limitations. Ground rules about links in cold emailīefore we pass on to technical tips, there are some crucial rules about putting links to email messages. Or better yet – set a custom tracking domain, which is the route we encourage you to take when you’re using Woodpecker. That’s why it’s important to put the links properly into our message to not get into the spam folder. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Ideally, we would like to know how many people clicked the link and who it was exactly. Moreover, we usually want to know if someone clicked the link or not. We often feel the need to add a link or two – either in the body of our email or in the signature. Do you have links in your cold emails? I bet you do.
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